Norwich City cancel sponsorship with betting site following fan complaints over sexually explicit marketing

Premier League new boys Norwich City have been forced to abandon their sponsorship deal with Asian betting firm BK8 after fans complained about sexually explicit marketing strategies, report the Daily Mail.

The Canaries’ return to the Premier League has got off to a pretty embarrassing start, with the Daily Mail detailing how they were forced to cancel their £5M principal partnership after less than a week.

BK8, an asian betting website, reached an agreement to sponsor Norwich City, who will be playing Premier League football next season, but their marketing strategy, which involves half-naked women and strong sexual suggestions, has lost them the partnership within a week.

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Fans were quick to notice that the advertising methods used by BK8 wouldn’t look out of place on an adult film website.

BK8’s YouTube channel also features content which would certainly qualify as soft porn, with the females involved in the videos told to partake in sexually suggestive activities, such as licking chocolate off of a banana.

All in all, it’s a PR disaster from Norwich City to have ever associated themselves with the betting website. Cutting ties saves face, to an extent, but the bulk of the damage has already been done.

Oh, and to the surprise of absolutely nobody, former Chelsea captain John Terry is a brand ambassador for the website.

John Terry is a brand ambassador for controversial betting website BK8

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