The 27 year old Portuguese star Bruno Fernandes missed a vital penalty in the last play of the game against Aston Villa at Old Trafford in the early kick off on Saturday. After the game the Manchester United midfielder took to Instagram to make an apology to the fans for missing the vital penalty. Former Red Devils and Sky Sports pundit Gary Neville believes the Reds player should ‘sack’ his PR team.
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It’s embarrassing! They need to sack their PR people , speak with some authenticity and get on with it . I’m going to go big on this in the next few weeks . They’ve all got these comms managers , that are creating personalities that don’t exist ! https://t.co/wWxYIykVQT
— Gary Neville (@GNev2) September 27, 2021
The apology culture that’s engulfing football would be ok if it came from a genuine place . However more often than not it’s a smokescreen and diversion tactic designed to mask a crap performance by experts!!
Lose a game = crisis comms meet! How do we spin this one our way?— Gary Neville (@GNev2) September 27, 2021
Final message of the day on the Apology stuff and strong advice to players . If you’re going to say something after a game , either go on tv ( I accept players don’t always want to ) or post a video on social media where everyone can see it’s you .
— Gary Neville (@GNev2) September 27, 2021
Manchester United missed a massive opportunity to cement their place at the top of the table on Saturday, they have now won four of their last ten games. Not the best return, is it time to sack Ole Gunnar Solskjaer?