The CEO of Media at Man United Phil Lynch spoke to the Sports Pro Influencers podcast about his team’s role in engineering what goes out on Man United’s players social media accounts. The former Manchester United defender Gary Neville thinks it was embarrassing podcast from Phil Lynch and puts all of Marcus Rashford’s good work undermined. Would you agree with Neville? See it below.
🗣️ “I think it’s really about trying to understand what narrative they want to tell and then we’re here to support that narrative”.
Some fascinating insights on the latest #StreamTime podcast from the CEO of Media at @ManUtd – Phil Lynch.
Listen now👉 https://t.co/znABrixUEy pic.twitter.com/ve6sBLTfhz
— SportsPro Influencers (@SP_Influencers) November 1, 2021
Devastating for the players this video ! A senior club employee stating publicly that the club and players social media teams are attempting to control their own fans is social engineering not comms advice. All the work Rashford and others have done is diminished by this video! https://t.co/e9ROKX4mJ7
— Gary Neville (@GNev2) November 8, 2021