Cork GAA have launched their New Jersey for the year ahead in both Hurling and Gaelic football. Sports Direct will sponsor Cork senior, U20 and minor hurling and football teams for the next five years. A deal to be worth €400,000 a year with further six-figure bonuses on offer for All-Ireland success in either hurling or football.
Ian Maguire and Patrick Horgan modelling the new Cork jersey, featuring new sponsors Sports Direct who are sponsoring the Cork senior, U20 and minor hurling and football teams for the next five years. pic.twitter.com/RLPTT5Kk7B
— Cork's RedFM Sport (@BigRedBench) February 4, 2021
Cork GAA CEO, Kevin O’Donovan commented: “We are delighted to welcome Sports Direct on board as the new sponsor of Cork GAA. We are really looking forward to working with them over the coming years and look forward to seeing our teams back in action in this fantastic new jersey in the future. The commercial relationship with Sports Direct is part of Cork County Board’s wider One Cork initiative, which will drive future success for Cork GAA both on, and off, the field. By putting the three pillars of clubs, schools and county together on the jersey, we want to show every player of every age that they are part of this shared future.”
This did cause a bit of controversy when the deal was first leaked, the company is owned by London born Millionaire Mike Ashley who also owns Newcastle United football club.