Cork GAA are to be sponsored by the man behind Newcastle football club Mike Ashley. The Londoner will sponsor both Hurling & Football, Men’s & Women’s teams for the next five years in what looks like a very beneficial deal for both parties.
Next Irish sports move for Mike Ashley’s Sports Direct is to become new sponsor of Cork GAA. Sunday Times reporting today the deal is worth €2m over five years. pic.twitter.com/OzMJSjmy1v
— Fintan O'Toole (@fotoole13) January 3, 2021
It is understood that the contract is worth €2m over five years, with performance bonuses of up to €2m, including €200,000 for winning an All-Ireland title. A boot deal is also included. Cork GAA is obviously a major player in the GAA with Cork being the biggest county in Ireland and always right up there in both codes in Hurling and Football
I don’t buy anything from SportsDirect and I won’t be buying any Cork merchandise with their logo on it. I feel for the county board as they’re in a desperate financial position but the way that bollocks Ashley treats workers and communities he may go whistle.
— Anthony O'Connor (@Antcon7062) January 3, 2021
Cork GAA have been sponsored by Chill insurance for the last number of years. For any county to be competitive now a days and hoping to win All-Ireland titles, you need a big money sponsorship deal. Just look at Limerick and Dublin the All-Ireland champions both have big money behind them. Is this a good deal for Cork GAA?
Cork GAA are to be sponsored by Sports Direct. Long associated with a culture of expecting people to work for free and with no time off, the GAA is a sporting association in Ireland.
— Mallow News (@MallowNews) January 3, 2021