WATCH: Southampton take the piss out of Fyre Festival with mockumentary kit-launch

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Kit launch videos have taken on an entirely new form in recent seasons and Southampton are the latest team to jump on board launching their new stock with a mockumentary based on the failed Fyre Festival.

The video is captioned: ‘Watch the documentary of the greatest kit launch that never happened, as Mbilly McFarmer attempts to sell his dream of hosting Southampton’s 2019/20 reveal on a desert island.’

Watch it here: