The All Blacks have combined with Air New Zealand to produce the flight safety video to end all flight safety videos.
Generally ads that require sportspeople to act register high on the cringeworthy scale – we’re looking at you Michael Owen and you Sébastien Chabal.
But this is impressive. Members of the current New Zealand team and a few rugby legends combine with some of the cast of Men in Black and the result is pretty damn funny.
Even Israel Dagg’s rapping doesn’t make us want to stick pins in our eyes.
Plus they’ve got Martin Johnson in a devil costume, which is the photo the rugby world has been waiting for.
Hmm, Irish Rugby and Aer Lingus are partners, can we hope for something similar starring Conor Murray and Tommy Bowe?
Welcome to the family, #GreenSpirit. pic.twitter.com/vKSHyk3RKT
— Aer Lingus (@AerLingus) May 10, 2015