Last week news broke that Sheffield United player Maddy Cusack had sadly passed away at just 28 years of age. Sheffield United took on Newcastle United last weekend and during the coverage of the minute silence Sky Sports decided to switch to an ad break!
A lot of people found this hugely disrespectful and rightfully so!
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Last week, Sheffield United lost a member of the family. Maddy Cusack was the longest-serving player with Sheffield United Women and also worked for the Blades as a Marketing Executive.
Her face will be familiar to many, Maddy was a popular member of the Blades family and her… pic.twitter.com/4WJE9UgSVU
— Sheffield United (@SheffieldUnited) September 27, 2023
A young Sheffield United footballer, Maddy Cusack, dies at the shocking age of 27, and during hers, and her families moment from the club, sky sports switch to a ladbrokes advert.
And that, is everything that is wrong with the world we live in. #SHUNEW #blades #skysports
— Owen Page (@Owen_Page9) September 24, 2023
SkySports cutting the tribute to Maddy Cusack in order to put an advert in for Ladbrokes. Absolutely disgusting
don’t think i’ve ever seen anything that sums up the modern state of sports media/broadcasting more than sky sports going for an ad-break (ladbrokes, of course) during the memorial ceremony for maddy cusack
cutting the tribute to Maddy Cusack in order to put an advert in for Ladbrokes. Absolutely disgusting.
I wonder if the same action would have been taken if it was a top four club. The arrogance and disrespect of the prem and sky is disgusting.
you dropped the ball on that one,@skysports