I Would Shit it..
Dublin, September 22nd 2015 – What would you do if your usual Tesco trip took a strange and unexpected turn? HEINEKEN recently put that theory to the test in a hilarious new video, ‘Fight or Flight’, as part of the premium lager brand’s ongoing sponsorship of Rugby World Cup 2015.
Featuring HEINEKEN Rugby World Cup 2015 ambassador Shane Horgan, as well as a number of unsuspecting shoppers, ‘Fight or Flight’ challenges HEINEKEN’s Man of the World to see if he has what it takes to become a Rugby World Cup 2015 legend.
The video is part of HEINEKEN’s ‘It’s Your Call’ campaign, which gives Irish rugby fans the chance to be at the pre-match coin-toss at an Ireland Rugby World Cup 2015 game, simply by purchasing Heineken® at Tesco stores nationwide. Here, they are given a coin with a code on it. They use the code to play an online coin-flip game at www.Heineken.ie, where they could win one of thousands of pieces of official merchandise, or it could lead them all the way to the coin-toss at an Ireland game at this year’s tournament.