New Zealand Rugby (NZR) says it has launched legal action against Ineos for alleged breach of contract, claiming the British petrochemicals company has walked away three years early from its sponsorship deal.
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In 2021 Manchester United co-owner Ineos, which is chaired by Sir Jim Ratcliffe, agreed to become performance partner of NZR from 2022-27.
The deal included Ineos branding on the back of playing shorts and on the front of training jerseys for the nation’s teams, including three-time World Cup winners the All Blacks and six-time women’s world champions the Black Ferns.
In a statement on Tuesday, NZR said Ineos had “failed to pay the first instalment of the 2025 sponsorship fee, confirming its decision to exit our six-year agreement”.
It added: “Having learned of Ineos’ decision to walk away three years early, we have moved to protect the interests of New Zealand Rugby and the wider game.
“We have been left with no option but to launch legal proceedings to protect our commercial position.
“NZR is actively pursuing new commercial opportunities and global interest in the All Blacks and other teams in black remains high.”
💬 “New Zealand Rugby (NZR) is disappointed that INEOS has breached its sponsorship agreement.”
🇳🇿 All Blacks the latest to feel Sir Jim Ratcliffe’s cost-cutting wrath as New Zealand Rugby launches legal action. https://t.co/9yV3PHAydd
— Planet Rugby (@PlanetRugby) February 11, 2025