Lidl the German giant supermarket were made to apologise for an poster they put up in Portlaois. The company issued a statement in the wake of a story by the Leinster Express on Laois Live which revealed that the name used during the colonisation of Ireland was front and centre of an ad erected in the heart of Portlaoise.
“During the creative process for this campaign Lidl were given two options per county from our design agency. It seems that for Laois this option was incorrectly sent to print, the actual one chosen by Lidl should say “Coming back for Moore”.
“We are removing and replacing the creative it immediately and apologise for any offence it may have caused,” said a statement.
Lidl apologises for 'Queen's County' Laois Gaelic football billboard in Portlaoise https://t.co/mT5KR4y2Yb
— Leinster Express / Laois Live (@LaoisNews) June 24, 2022