Kit launch videos have taken on an entirely new form in recent seasons and Southampton are the latest team to jump on board launching their new stock with a mockumentary based on the failed Fyre Festival.
The video is captioned: ‘Watch the documentary of the greatest kit launch that never happened, as Mbilly McFarmer attempts to sell his dream of hosting Southampton’s 2019/20 reveal on a desert island.’
Watch it here:
“Why has no one put a Premier League club kit launch on a desert island?” ?#SayntsFestival has arrived… pic.twitter.com/kL3IqzruON
— Southampton FC (@SouthamptonFC) May 17, 2019
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Take a look behind the scenes as our cameras captured the photoshoot for #SaintsFC's new 2019/20 kits! pic.twitter.com/POWmR17GDW
— Southampton FC (@SouthamptonFC) May 17, 2019