Conor McGregor, was found liable in his sexual assault civil case against Nikita Hand.
The Irishman has protested his innocence and claimed his sexual relationship with Hand was consensual and his fiancée Dee Devlin has also leapt to support her man.
A jury at the High Court in Dublin found he had assaulted Hand by raping her in a hotel in Dublin in December 2018.
McGregor was ordered to pay Ms Hand almost €250,000 (£206,000) in damages.
Since the civil case verdict, 150,000 people have stopped following the MMA fighter on social media.
It remains to be seen if the trend will continue.
MORE HERE:🚨 Former UFC star says Conor McGregor may have been targeted in civil case
According to Boomsocial his follower numbers on Instagram have dropped massively since the civil case.
The charity said: ‘Publicly supporting people who have committed acts of sexual violence or harassment is a form of acceptance.
‘Taking the small step of unfollowing perpetrators like Conor McGregor actively shows you don’t support this behaviour. Continuing to follow McGregor also means financially supporting him; it’s estimated that McGregor makes over €100,000 per sponsored Instagram post.’
A number of businesses previously associated with the MMA fighter have now distanced themselves.
