GAA commercial director Peter McKenna was talking yesterday as the GAA announced a €34 million loss due to Covid-19 and the lack of fans at the matches and the idea of Amazon and other media networks showing Gaelic games is now being explored.
“I think there’s some positives this year in the media rights landscape,” McKenna said.
“We got huge support from TG4 and RTE in allowing streaming to occur, even though it was contrary to the contracts we had with them. Streaming and digitisation are going to be a bigger part of the contracts.
“The importance of sport in a national broadcast sense is far more important now when you see what other content is available and where it is available.
“We have a very good product for media rights negotiation and I think there are a lot of players in the market now and new ones coming into it.
“So I’d be very confident that we’ll have a very healthy discussion with the existing partners but there are newcomers coming into that frame too, like Amazon for example.”